Property Developers in the West Midlands

Our development projects are based in Three Counties of Hereford, Worcester and Gloucester. 


 We are principle developers who focus on building out: 


  • New Build Developments: Predominantly residential as well as mixed use. 
  • Commercial office to Residential Conversions 
  • Air Rights development Opportunities 


We are experts in finding off market opportunities where we can add significant value through development and planning plays. 


Our sweet spot for development opportunities is between £500k-10m with 5-50 units which are targeted at ‘Help to Buy’ Buyers. 


We look to collaborate with partners and we warmly welcome conversations with: 


  • Land Owners: Requiring expert advice to achieve the highest land value either via outright purchase, land promotion or a Joint Venture structure. 
  • Equity Investors: With > £250k looking for 25% profit on cost returns by benefiting from a profit split at the exit. 
  • Entrepreneurial Property Professionals: who can introduce off market sites for us to optimise together.
  • Delivery Partners who can help reduce build costs in return for a larger share of the profit. 


We encourage introductions to development opportunities that meet our criteria and new partners who can assist with the delivery of our property development projects such as: 


  • Architects 
  • Planners 
  • Solicitors
  • Surveyors
  • Commercial Agents
  • Land Brokers 

Land Required

Appleton Asset Management also focuses on land and planning in order to identify potential residential or mixed use development sites which can be brought forward as part of the short term housing allocation or more strategic sites for long term delivery. 


For sites that have not been allocated towards the local plan or future consideration, we can conduct a feasibility study to see if taking a site forward would be viable. 


AAM are experts in:  

  • Land Acquisition 
  • Planning Feasibility 
  • Land Promotion and Joint Ventures 


We pride ourselves in our ability to work with planning departments and local communities to unlock the potential of sensitive locations. 


We would like to hear from you if you have land without planning permission, sites with previous planning refusals and even plots within the Green Belt will all be considered; our team can quickly assess the possibilities of your site and follow up with a discreet professional service. In particular, we are looking for:

  • Previously developed brownfield sites
  • Greenfield sites
  • Urban or rural locations
  • 0.5+ acres


We are happy to work with landowners in a variety of ways, making either unconditional or subject to planning purchases. Options, Joint Ventures and Part Exchange purchases would also be considered.